6 Social Media Resolutions for 2013


Happy New Year!

A new year is the best time to clean up your social media pages and make resolutions. Don’t fall flat a few weeks into the New Year.  Here are a few ideas I have used to work on a successful New Year with social media.

Set a Goal. Getting your social media numbers up requires goal setting. Start thinking about ideas that work for your organization and write them down, making yourself accountable can help you figure out what smaller goal you need to get there. Building your audience, settings up chats or online fundraisers create goals as a map to success.

Engage with your followers. Having enough followers is a great success, but are you talking to them? Many nonprofits use social media as a message board to announce organizational news or fundraising efforts, they are not interacting with followers. Take time to think about ways to interact with followers through discussions and recognition.

Check the links on your social media icons. Are you using third-party plugins on your website? Check the links and make sure that they are going to the correct site. Or rather than relying on third-party plugins, use the official social network provided code for sharing.

Twitter: https://twitter.com/about/resources/buttons#tweet

Facebook: https://developers.facebook.com/docs/reference/plugins/like/

Google+: https://developers.google.com/+/plugins/+1button/

Update your twitter cover photo. Twitter unveiled Cover Photos for profiles. These header images are a nice way to personalize your profile page. If the option to add a cover photo doesn’t appear when you log on to your twitter page, just select “Settings” from the top-right menu, then “Design” and then “Change Header.”

Update your “About” pages. When was the last time you looked at your about pages on your social media platforms?

Tag your photos. Did you tag photos of the volunteers at your fundraisers? Tag your photos on Facebook and thank volunteers for their help.  Tagging your photos will draw attention to the good work your nonprofit is doing and spread your message to their friends.

How is your nonprofit starting off 2013?

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Create Free YouTube Videos

Is your nonprofit on YouTube?

YouTube is an internet site, where you can share videos with people all round the world.

What is great about YouTube is that videos can be made just for fun or professional use.

Did you know that videos are excellent SEO tools?

There are several programs on the internet that can help you in creating your own videos without the help of a professional videographer.

When choosing video editing software you must consider these questions:

  • Is the software free or paid?
  • If it is paid software, is it in your budget?
  • Is it simple to use?
  • Do you have the equipment to shoot the video?
  • How time consuming is the process?
  • Is the finished product interesting?
  • Do you have a powerful computer to edit and store your video work?

Top 4 Free software

The following list of free video editing software work well for beginners:

  • The video editing program that came with your camera: It should be user friendly and best of all it is cheap.
  • Windows Movie Maker: This program available on Windows and normally comes with your basic home computer.
  • Animoto: This program is easy to use and it lets you use photos for your Facebook, Flickr or Instagram account.

Top 3 Paid software

If you have a little more in your budget and you have more experience editing video you should check out this software. Remember some of these programs will allow you to use a trial version before you buy).

  • Final Cut Pro
  • Avid DS
  • Adobe Premiere
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Fundraising with Social Media


Using social media is a great way for an organization to express its mission, entice volunteers and fundraise.  Fundraising for nonprofits is a challenge but social media has helped organizations gain support.  However, there’s more to fundraising than simply having a Facebook, Twitter, Google+ page. There are many platforms on the internet that will help strengthen your cause online.


Beauty brand Elizabeth Arden launched the “Pin It to Give It” campaign on Pinterest. The brand donated one eyeliner for every repin from their Pin It to Give It board to Look Good Feel Better, a group that helps female cancer patients. The key in this campaign was not only the repin, but the hashtag. The difference between a Pinterest hashtag and a Twitter hashtag is that clicking a Pinterest hashtag doesn’t give you results that also have that hashtag, it conducts a search for that word after the # symbol.


Many organizations will solicit donations through a YouTube video. Posting a video is an effective way to share information, reach out, advertise and get people aware of your cause. The fundraiser can post a video and then direct the viewer to a website where they can donate. A recent successful fundraising campaign was for the New York state school bus monitor, Karen Klein, who was verbally abused and tormented by students. The video of her being bullied by the students was posted on YouTube got the attention of Max Sidirov of Toronto. He launched a fundraising campaign with a goal of $5,000 to pay for a vacation for Klien. The campaign raised over $700,000.


Crowdfunding websites make it easy for people to reach out to their social media networks to raise money for a good cause. These fundraising platforms have allowed enterprising individuals to bypass traditional ways of gaining funds for project, events and business ideas. An example of this is Kickstarter.com. Launched in 2009, Kickstarter helped hundreds of creative projects raise millions of dollars.

This post originally appeared on 3PR

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Your Social Media Pro!

I have always been a Volunteer…

Over the years, I have worked with so many great nonprofits. One thing that I  notice with nonprofits is that they are always working with a limited budget or skeleton staff.

I am great at social media and I want to help nonprofits with the BEAST that is social media. So, I am volunteering my thoughts, opinions and research.

That is why I created this blog. Every week you can look forward to great tips and insights on social media. This blog is for you to create conversation, ask questions, or highlight your nonprofit.

Click the contact page and we will work together!

Also remember to follow me on Twitter for tips or just great conversation @asarifletcher

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