Using social media is a great way for an organization to express its mission, entice volunteers and fundraise. Fundraising for nonprofits is a challenge but social media has helped organizations gain support. However, there’s more to fundraising than simply having a Facebook, Twitter, Google+ page. There are many platforms on the internet that will help strengthen your cause online.
Beauty brand Elizabeth Arden launched the “Pin It to Give It” campaign on Pinterest. The brand donated one eyeliner for every repin from their Pin It to Give It board to Look Good Feel Better, a group that helps female cancer patients. The key in this campaign was not only the repin, but the hashtag. The difference between a Pinterest hashtag and a Twitter hashtag is that clicking a Pinterest hashtag doesn’t give you results that also have that hashtag, it conducts a search for that word after the # symbol.
Many organizations will solicit donations through a YouTube video. Posting a video is an effective way to share information, reach out, advertise and get people aware of your cause. The fundraiser can post a video and then direct the viewer to a website where they can donate. A recent successful fundraising campaign was for the New York state school bus monitor, Karen Klein, who was verbally abused and tormented by students. The video of her being bullied by the students was posted on YouTube got the attention of Max Sidirov of Toronto. He launched a fundraising campaign with a goal of $5,000 to pay for a vacation for Klien. The campaign raised over $700,000.
Crowdfunding websites make it easy for people to reach out to their social media networks to raise money for a good cause. These fundraising platforms have allowed enterprising individuals to bypass traditional ways of gaining funds for project, events and business ideas. An example of this is Kickstarter.com. Launched in 2009, Kickstarter helped hundreds of creative projects raise millions of dollars.
This post originally appeared on 3PR