Happy New Year!
A new year is the best time to clean up your social media pages and make resolutions. Don’t fall flat a few weeks into the New Year. Here are a few ideas I have used to work on a successful New Year with social media.
Set a Goal. Getting your social media numbers up requires goal setting. Start thinking about ideas that work for your organization and write them down, making yourself accountable can help you figure out what smaller goal you need to get there. Building your audience, settings up chats or online fundraisers create goals as a map to success.
Engage with your followers. Having enough followers is a great success, but are you talking to them? Many nonprofits use social media as a message board to announce organizational news or fundraising efforts, they are not interacting with followers. Take time to think about ways to interact with followers through discussions and recognition.
Check the links on your social media icons. Are you using third-party plugins on your website? Check the links and make sure that they are going to the correct site. Or rather than relying on third-party plugins, use the official social network provided code for sharing.
Update your twitter cover photo. Twitter unveiled Cover Photos for profiles. These header images are a nice way to personalize your profile page. If the option to add a cover photo doesn’t appear when you log on to your twitter page, just select “Settings” from the top-right menu, then “Design” and then “Change Header.”
Update your “About” pages. When was the last time you looked at your about pages on your social media platforms?
Tag your photos. Did you tag photos of the volunteers at your fundraisers? Tag your photos on Facebook and thank volunteers for their help. Tagging your photos will draw attention to the good work your nonprofit is doing and spread your message to their friends.
How is your nonprofit starting off 2013?